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Fife Tourism Strategy 2014 – 2024

This Fife Tourism Strategy sets out the ambitions Fife Council and the Fife Tourism Partnership share for the Fife tourism sector, as well as how we address challenges and make the most of the exciting opportunities ahead.

Summary points

  • The Fife Tourism Strategy aims to increase visitor expenditure in Fife from £313m in 2012 to £416m per annum by 2024 (33% increase).

The key issues facing Fife’s tourism sector are:

  • Addressing seasonality – visitor numbers are high in the summer and low in the winter.
  • Increasing tourism jobs in Fife – despite an unprecedented increase in visitor revenues since the onset of the economic recession, tourism employment across Scotland as a whole has decreased although the decline was lower in Fife.
  • Increasing business engagement with Local Tourist Associations (LTA) – further collaboration between tourism businesses, the LTAs and theme groups will bring about growth for the sector.
  • Making the most of new opportunities – capitalising on the benefits of the Forth Bridge UNESCO World Heritage bid and linkages to neighbouring national assets in Edinburgh and Dundee, including the V&A at Dundee